Lead Product Marketing Manager

Location: New York, NY, United States
Department: Marketing
Employment Type: Full-time

Company Overview

Our client is a leading digital healthcare marketplace that helps patients easily find and book care across the United States. They’ve built an innovative platform making it simple to find and book in-person or virtual care nationwide, spanning hundreds of specialties and thousands of insurance plans. By giving patients visibility and choice, they’re transforming healthcare into a consumer-focused sector where providers compete on service and quality.

Founded in 2007, they’ve established themselves as a market leader but continue to innovate and expand their impact in the healthcare technology space. They’re a well-funded private company backed by prominent investors.

About The Role

As a Lead Product Marketing Manager, you’ll play a meaningful role in shaping, communicating, and launching innovative healthcare products to patients and providers. You’ll bring audience, industry, and opportunity insights to the product development stage. You’ll collaborate closely with marketing, sales, and product teams, leading the development of value propositions and go-to-market strategies. This is an excellent opportunity for a smart and passionate marketer to directly impact how users experience digital healthcare while driving business growth.

You’ll enjoy this role if you…

Are a stickler when it comes to the right message for the right audience at the right time
Love shaping products from concept to launch
Are collaborative and enjoy building relationships at all levels of an organization
Have an interest in transforming the healthcare experience for millions of patients

Your day-to-day is…

Becoming an expert on the company’s product suite, differentiators, customers, and competitors
Driving product adoption with clear and compelling value propositions, positioning, launch strategies, and tactics
Gathering and surfacing audience and industry insights through research, data analysis, and internal input to help shape product and marketing strategies
Partnering with Product, Sales, Marketing, and other teams to drive cross-functional, cross-channel efforts to meet growth objectives
Inspiring action through customer insights and executing with operational rigor and efficiency
Educating internal partners on how to effectively communicate unique product value through various touchpoints
Developing value proposition recommendations, launch materials, and messaging frameworks

You’ll be successful in this role if you…

Have experience with B2B technology products and enterprise audiences
Demonstrate exceptional strength in managing complex projects with an eye for detail
Have experience in and passion for collecting and using customer insights and market research to drive strategic decisions
Approach projects through a data-driven and analytical lens
Are a creative problem solver with an appetite to always be learning
Can work independently or in groups, and know when to ask for feedback or help
Have the ability to synthesize complicated product descriptions into simple, everyday language
Are a strong communicator, both verbally and written, and know your audience
Have 7+ years of relevant product marketing experience

Benefits

Flexible, hybrid work environment
Unlimited PTO
100% paid employee health benefit options
Employer-funded 401(k) match
Corporate wellness programs
Sabbatical leave (for employees with 5+ years of service)
Competitive parental leave
Cell phone reimbursement
Daily catered lunch and snacks
Commuter benefits
Convenient SoHo location
Great Place to Work Certified

Compensation

NYC Base Salary Range: $164,000 – $246,000 USD

Our client is committed to fair and equitable compensation practices. Base salary offered is determined by factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity.

This company is a mission-driven organization dedicated to building diverse teams. They value collaboration and believe that diverse perspectives and experiences make their community and platform better. They’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment.