Senior Clinical Marketing & Engagement Manager

Location: Tennessee, United States
Employment Type: Full-time
Work Model: On-site

Company Overview

Our client is a leading prescription savings platform in the U.S. trusted by millions of consumers and hundreds of thousands of healthcare professionals annually. They provide access to savings and affordability options for generic and brand-name medications at tens of thousands of pharmacies nationwide, as well as comprehensive healthcare research and information. Since their founding, they have helped consumers save billions on prescription costs.

Their mission is to help Americans find convenient and affordable healthcare through solutions for consumers, employers, health plans, and others who share the desire to provide affordable prescriptions to all Americans.

About The Role

We are seeking a Senior Clinical Marketing & Engagement Manager to drive strategic engagement with clinical sales partners, connecting them to our client’s platform capabilities, data insights, and clinician tools. This role is critical in shaping the go-to-market strategy for healthcare professional audiences, ensuring solutions resonate with their needs to foster strong relationships that drive business growth.

The ideal candidate will be a solution-focused, action-oriented team player with a deep understanding of clinical workflows, digital health technologies, and audience-centric marketing strategies. They will work cross-functionally with sales/marketing, product, and data teams to align engagement efforts with business objectives.

Key Responsibilities

Clinical Partner Relationship Management

• Serve as the primary liaison for partner sales teams, ensuring alignment between marketing strategies and business objectives
• Provide insights, enablement, tools and resources to drive engagement and conversion
• Develop and execute engagement programs that deepen relationships and drive adoption of the platform
• Gather and synthesize feedback from clinical audiences and partners to inform product development and marketing strategies

Clinical Audience Engagement & Strategic Positioning

• Translate complex product and data capabilities into compelling value propositions for clinical professionals
• Design and implement marketing strategies that connect clinicians to platform features
• Develop strategy for educational content, events, and campaigns tailored to clinical stakeholders
• Drive awareness and adoption of new features through targeted outreach and engagement campaigns

Business Growth and Audience Strategy

• Develop both short- and long-term business growth plans prioritizing clinical audience engagement
• Leverage market insights and competitive intelligence for strategic planning
• Identify and segment clinical audiences to tailor marketing approaches for increased engagement
• Define KPIs and measure impact, continuously refining strategies based on data-driven insights
• Collaborate with leadership on go-to-market strategies and future growth opportunities

Qualifications & Experience

• 5+ years of experience in clinical marketing, engagement strategy, healthcare product marketing, or related field
• Deep understanding of the clinical landscape, healthcare marketing best practices, and sales enablement strategies
• Strong understanding of clinical workflows, digital health solutions, and healthcare data ecosystems
• Proven ability to develop and execute B2B and/or B2C marketing strategies targeting healthcare professionals
• Experience working cross-functionally with product, sales, and data teams to drive business growth
• Exceptional communication skills with ability to craft compelling narratives for clinical audiences
• Data-driven mindset with the ability to measure engagement effectiveness and adjust strategies

Preferred Qualifications

• Experience in a healthtech, digital health, or SaaS company
• Knowledge of healthcare regulations (HIPAA, CMS guidelines, etc.)
• Background in clinical practice, healthcare consulting, or medical communications
• Technical skills including fluency with Salesforce, Looker or Tableau, and project management systems
• Core competencies include adaptability, organization, detail-orientation and time management
• Some domestic travel required

Compensation

Salary Range by Location:

• Tennessee office location: $91,000 – $145,000

Our client offers competitive compensation packages including annual cash bonuses and equity grants for most positions as well as comprehensive benefits including:

• Medical, dental, and vision insurance
• 401(k) with company match
• ESPP (Employee Stock Purchase Plan)
• Unlimited vacation and paid holidays
• Sick leave
• Mental and financial wellness programs
• Fertility benefits and parental leave
• Pet insurance and supplemental life insurance
• Short-term and long-term disability coverage

Our client is committed to diversity and inclusion, encouraging applications from underrepresented groups including women, people of color, LGBTQ+ communities, individuals with disabilities, and Veterans.